I started @theminimalistwardrobe in 2017 for two reasons. I wanted to create an audience for a business I was planning, while at the same time wanting to learn the game of Instagram.
At the time I had an existing business with its own Instagram account, but I was too afraid to try things out. I was stuck in my safe routine. What would my customers think if I suddenly posted 8 posts one day? Would they be annoyed? Is it weird if I post something else than my products?
