Investors Research: Basic Understanding Before Fundraising — Angel Investors


My first article under this series of “financing strategy for early-stage startups” starts with institutional investors’ introduction as they are the main type of investors startups work with in fundraising. However, when startups do fundraising, their first-round is not always led by institutional investors like VC firms or accelerators. On the contrary, the angel round or pre-seed round fundraising will likely be led by individual investors, namely angel investors. According to Pitchbook (PitchBook), majority pre-series A deals that have taken place in H1 2019 is angel round financing (refer below).

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