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Pendo raised $20 million in Series B financing back in 2016, led by Spark Capital with participation from existing investors Battery Ventures, Salesforce Ventures, Contour Venture Partners, Core Capital Partners, and IDEA Fund Partners.

About Pendo:

Pendo is a product experience platform that helps software product teams deliver software users love. By combining product analytics with qualitative feedback, Pendo closes the loop with users, learning from product usage patterns and user sentiment so product teams can make more informed decisions.

With Pendo, you can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? With this, you can target and prioritize features and enhancements, identify which customers are at risk for churn, and which ones are ready to advocate. From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products.

By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans. In effect, Pendo creates a continuous dialogue between product leader and product user that causes each to better the other. It’s this understanding that’s essential for building products users love.

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