Your customers buy from you because you are helping them address a pain, unlock an opportunity, or just get a job done. You want your customers to be successful using your product and services. Then they stay longer, refer more people to you, and you get the delight of helping people do more.
So you’ve probably got your Customer Success team in place and now everything is going to be great! But it isn’t the job of one department to make those customers successful, it is a company-wide mantra that is central to what every team and every person does.