Last February, we launched a new product version.
We had spent nearly all of 2016 revamping a core feature and we were excited about what we’d built.
But shortly after the release, our design director found a discussion thread on Designer News.
The top commenter quoted the first two lines of our About page (which says the company was founded in 2006), then wrote:
“So how come [this particular competitor] is more popular?
I never heard of you guys.”