Hiding the “unsubscribe” button? Drop that growth hacking guide

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For 10 years after I launched JotForm, we tracked just two numbers:

1. New signups

2. Total active users

I didn’t care about any other statistics — and I definitely didn’t watch vanity metrics like weekly growth rates and website visits.

Obviously, new signups are a good thing. Attracting more subscribers means we’re on the right track with our product. It also keeps us profitable.

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