How I Grew an Instagram Account From 4000 Followers to 190k in a Year


I started @theminimalistwardrobe in 2017 for two reasons. I wanted to create an audience for a business I was planning, while at the same time wanting to learn the game of Instagram.

At the time I had an existing business with its own Instagram account, but I was too afraid to try things out. I was stuck in my safe routine. What would my customers think if I suddenly posted 8 posts one day? Would they be annoyed? Is it weird if I post something else than my products?

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