Why Visuals Are the Most Powerful Way to Sell Anything

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In my old office, I had a wall of Post-it notes with my least-favorite words. The top two offenders were moist and dangle, words that make me, and most people, cringe. When I see an ad with those words in it, I honestly question if the company wants to sell their product. When my last headshot was taken, those two Post-its ended up in the frame. Prospective clients of my research and language strategy firm, would always ask me, “Why is your head framed by the words moist and dangle?!” and I would tell them about my office wall.

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