“The way the failures die is they run out of money.”
It’s probably no surprise that these words were spoken by Paul Graham during an interview.
What is even more interesting is what Graham says next:
“If a place has really good food, it can be in an obscure location, charge a lot, and have really bad service, and it will still be popular.
If it has bad food, boy, it better do something really special to get anybody in there.
If you die, it’s probably because you didn’t make something people wanted.”