Don’t quit your job yet: how to lay the foundation for a successful startup

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Humans are wired to love a good before-and-after story.

We crave transformation, whether it’s fixing up an old house or turning a clever idea into a thriving business.

But pushing for that “after” state can lead us to overlook all the fun of getting started.

Sure, the early days of building a product or a business can be tough. There are late nights, financial struggles, mistakes, and self-doubt.

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