How Deliveroo is transforming its business model to survive.

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Online food delivery business Deliveroo has been one of Britain’s most successful startups since its launch in 2013 and managed to become a top competitor in the food delivery scene, holding its own against the heavyweights like Ubereats and Grubhub. The firm has raised $480 million in the last years and is thought to be valued at around $2 billion.

Today, the company’s delivery bicyclists present in 12 countries, more than 200 cities and with more than 30’000 bikers can be seen almost everywhere, bringing tasty food to customers with fast service and competitive prices.

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