What is Jobs to be Done (JTBD)?

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https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca

Ten thousand years ago, we were hunter gatherers and used our feet to roam the earth. Today, we have fast food restaurants and autonomous cars. Why did we change? Because we have an intrinsic desire to evolve ourselves. We do this by remaking and adapting to the world around us.

The desire to evolve is in our DNA. It’s what makes us human. Moreover, we do this evolution with purpose. We purposefully use the arts to evolve ourselves emotionally; the sciences to evolve ourselves intellectually; and engineering to evolve how we interact with the world. Purposeful evolution is why we are different from animals:

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